Exercises: New Media Marketing: Tutorial - Details
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Lehrveranstaltung wird in Präsenz abgehalten.

General information

Course name Exercises: New Media Marketing: Tutorial
Semester SS 2023
Current number of participants 100
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Exercises in category Teaching
First date Tuesday, 25.04.2023 17:30 - 19:00, Room: (J 1109)
Online/Digitale Veranstaltung Veranstaltung wird in Präsenz abgehalten.
Hauptunterrichtssprache englisch

Rooms and times

(J 1109)
Tuesday: 17:30 - 19:00, weekly (10x)

Module assignments


1. Definition and relevance of new media;
2. Theoretical foundations (e.g., two-sided markets, social network theory);
3. Traditional online advertising;
4. Search engine marketing;
5. Mobile advertising;
6. Social media marketing;
7. E-commerce and omnichannel management.