Seminar: Systematic Creativity (Design Thinking/Lean Startup/SCRUM) - Details
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Lehrveranstaltung wird online/digital abgehalten.

General information

Semester WS 2021/22
Current number of participants 11
expected number of participants 20
Home institute Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management
Courses type Seminar in category Teaching
First date Fri , 12.11.2021 09:00 - 15:00, Room: (online)
Participants Bachelor, all programs

Recommend semesters: 4th and above
Pre-requisites Working knowledge of English is necessary to understand the literature provided in this module and to prepare and present own findings.
Learning organization Lecturer: Simon Heinz, Head of Digital, Sanacorp Pharmahandel GmbH

Seminar dates:
Friday, 12 November 2021, 9am-3pm, online via Zoom
Friday, 17 December 2021, 9am-3pm, online via Zoom
Friday, 14 January 2022, 9am-3pm, online via Zoom
Final presentation: tbd (week 31.01.-04.02.2022)

APPLICATION PERIOD: 1 October to 24 October 2021
This course is limited to a maximum of 20 participants. Everyone may apply. Participant places will be allocated randomly (by lot) after the application period has ended.
ACCEPTANCE: We will inform accepted participants by 25 October 2021

Contact person for this course: Adeline Frenzel-Piasentin (adeline.frenzel@uni-a.de)


Due to the current situation of the COVID-19 pandemic, we offer a digital lecture series via zoom which is an additional offer of our chair. The intention is to allow you to participate in an interactive digital format and ask questions about the lecture material. Please do not disclose any recorded material from the interactive sessions to third parties outside of the Digicampus group of the lecture series. Besides good conduct this is not permitted (cp. important notice below).

Important notice regarding this lecture series:
1. Teaching documents: The teaching documents (digital slides, articles and book chapters) are intended for a closed group on Digicampus. All material provided on Digicampus is exclusively intended for the group of students who successfully registered for this course and have been admitted to participate by the professor. Any disclosure of material which has been provided by the professor, lecturer or any participant of the course to third parties outside the group of participants of the course is forbidden.
2. Preparation for the exam: The preparation for the written exam of this course can be accomplished solely based on the written material provided on Digicampus (i.e. lecture slides and mandatory literature for each chapter). Additionally offered material, which is not relevant for the exam (folder additional literature in each chapter) can be used to deepen certain topics e.g. in order to prepare for a thesis in this domain.
3. Live-Stream: Additionally to the written material this course is provided as a live stream (as a replacement for the physical lecture). The live stream is provided during the specified times of the lectures and exercises online via the platform “Zoom”. Zoom allows to participate interactively in online classes on different devices (smartphones, tablets, laptops, smart TVs). In case you would like to participate in the online lectures please install the Zoom-client software in time (at least 10 minutes before the lecture start) on your digital device and connect to the lecture by clicking on the specified Zoom-meeting link above. Please use your real name as stated on Digicampus for participation in the digital lectures. Any persons who are participating under an alias or nickname are subject to removal from the participants list by the professor / lecturer.
4. Recordings: Recordings of all lectures and exercises will be provided by the teaching personnel as MP4-files on Digicampus on the day after the lecture for download. The files will be kept on the Digicampus folder until one year after the lecture (i.e. after the re-take exam has been conducted). Own recordings of lectures or any other online formats offered by the chair department require the written consent by the individual professor / lecturer (see also Kooperatives Selbstverständnis der Wirtschaftswissenschaftlichen Fakultät by the Fachschaft).
5. Active participation: The aim of conducting lectures via Zoom is to interact with participants in a live-dialog. Your contributions to the lecture (e.g. audio or video contributions in case you digitally raise your hand and receive audio/video for your contribution) are recorded and thereafter provided to the registered group of participants on Digicampus. By entering a Zoom lecture you implicitly agree on the recording of your potential contributions. Moreover you agree on the disclosure of the recorded material to the other members of the Digicampus group for a 12 months duration.
6. No third-party disclosure: The disclosure of any material – in particular the recordings of non-public meetings, lectures or conversations – to third parties (persons outside of the registered group of participants on Digicampus) is not permitted. This material is subject to the copyright of the professor / lecturer and the contributing persons. Moreover, any disclosure invades the personal privacy of the recorded persons and is therefore forbidden.
Performance record Combined, oral and written exam
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch
Literaturhinweise Individual readings are assigned during the seminar.
Miscellanea This course is limited to a maximum of 20 participants.
Participant places are allocated randomly (by lot).

Course location / Course dates

(online) Friday. 12.11.21, Friday. 17.12.21, Friday. 14.01.22 09:00 - 15:00

Module assignments


After successful participation in this module, students will be able to apply the basics of user-centered development methods. The methods range from identifying customer problems to develop evidence-based, iterative solutions to meet customer needs. Here, students will sense the benefits of these state-of-the-art methods in innovation management.

Students will learn how to approach and apply the methods in a de-risked environment. Further, the learning content imparted in the course is closely coupled with examples from practice in order to convey to the students the benefits but also the risks of applying methods and instruments in a clear manner. Besides fostering method competencies, this seminar will also facilitate the improvement of English skills, as the entire seminar is held in English. Thus, after the successful completion of this module, students will have improved their writing, presentation and discussion skills in English.

* Objectives in Innovation and Project Management
* Introduction to customer-centered Innovation method Design Thinking
* Introduction to evidence-based method lean startup
* Introduction to agile Development method SCRUM
* Overview of areas of application
* Overview of roles & responsibilities in an organization
* Best Practice and Lessons Learned
* Cultural aspects in different industries
* Qualifications/profiles from successful job roles

Admission settings

The course is part of admission "Zeitgesteuerte Anmeldung: Systematic Creativity (Design Thinking/Lean Startup/SCRUM)".
Settings for unsubscribe:
  • The enrolment is possible from 01.10.2021, 00:01 to 24.10.2021, 23:59.

Registration mode

The enrolment is binding, participants cannot unsubscribe themselves.