Seminar: New Media Marketing: Research (Master) - Details
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Lehrveranstaltung wird online/digital abgehalten.

General information

Semester WS 2021/22
Current number of participants 3
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Seminar in category Teaching
First date Thu , 28.10.2021 14:15 - 17:15
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

n.a Thu , 28.10.2021 14:15 - 17:15
(https://uni-augsburg.zoom.us/j/94010275044?pwd=eEVvR0k0YldzSWc5N1N6eUhnWFVMQT09 (Meeting ID: 940 1027 5044; Password: vbm2021!)) Thursday. 03.02.22 14:15 - 17:15

Module assignments


In this course, students will realize a joint quantitative empirical project on corporate political advocacy (CPA). Students will develop a theoretical model including the development of hypotheses. The seminar includes the collection and analysis of empirical data and writing a research paper in teams.

Admission settings

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