Digicampus
Lecture: Industrial Services Management - Details
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Lehrveranstaltung wird in Präsenz abgehalten.

General information

Semester SS 2022
Current number of participants 8
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
Next date Tue , 05.07.2022 08:15 - 15:30, Room: (J 2102)
Online/Digitale Veranstaltung Veranstaltung wird in Präsenz abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

(J 2102) Tuesday. 05.07.22 - Wednesday. 06.07.22 08:15 - 15:30
Thursday. 07.07.22 08:15 - 11:30
Friday. 08.07.22 08:15 - 15:30

Module assignments

Comment/Description

1. Industrial markets: Scope and challenges
2. Industrial buying behavior
3. Industrial management strategies: Offering
4. Industrial management strategies: Pricing
5. Industrial management strategies: Distribution
6. Industrial management strategies: Promotion
7. Buyer-seller behavioral interactions