Seminar: Systematic Creativity (Design Thinking/Lean Startup/SCRUM) - Details
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Lehrveranstaltung wird als Hybrid/gemischt abgehalten.

General information

Course name Seminar: Systematic Creativity (Design Thinking/Lean Startup/SCRUM)
Semester WS 2022/23
Current number of participants 18
expected number of participants 20
Home institute Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management
Courses type Seminar in category Teaching
First date Fri., 25.11.2022 09:00 - 15:00, Room: (online via Zoom)
Participants Bachelor, all programs

Recommend semesters: 4th and above
Pre-requisites Working knowledge of English is necessary to understand the literature provided in this module and to prepare and present own findings.
Learning organisation Lecturer: Simon Heinz, Haleon plc. (ehem. GSK Consumer Healthcare)

Seminar dates:
Friday, 25 November 2022, 9am-3pm, online via Zoom
Friday, 16 December 2022, 9am-3pm, online via Zoom
Friday, 20 January 2023, 9am-3pm, online via Zoom
Final presentation: Wednesday, 1 February 2023, 3pm-7pm, J 2102

APPLICATION PERIOD: 1 October to 23 October 2022
This course is limited to a maximum of 20 participants. Everyone may apply. Applicants have to upload an application form as well as the latest transript of records (STUDIS-Auszug). Participant places will be allocated randomly (by lot) after the application period has ended.
ACCEPTANCE: We will inform accepted participants by 24 October 2022

Contact person for this course: Adeline Frenzel-Piasentin (adeline.frenzel@uni-a.de)
Performance record Combined, oral and written exam
Online/Digitale Veranstaltung Veranstaltung wird als Hybrid/gemischt abgehalten.
Hauptunterrichtssprache englisch
Literaturhinweise Individual readings are assigned during the seminar.
Miscellanea This course is limited to a maximum of 20 participants.
Applicants have to upload an application form. If more than 20 students apply, places are allocated randomly (by lot).

Course location / Course dates

(online via Zoom) Friday. 25.11.22, Friday. 16.12.22, Friday. 20.01.23 09:00 - 15:00
(J 2102) Wednesday. 01.02.23 15:00 - 19:00


After successful participation in this module, students will be able to apply the basics of user-centered development methods. The methods range from identifying customer problems to develop evidence-based, iterative solutions to meet customer needs. Here, students will sense the benefits of these state-of-the-art methods in innovation management.

Students will learn how to approach and apply the methods in a de-risked environment. Further, the learning content imparted in the course is closely coupled with examples from practice in order to convey to the students the benefits but also the risks of applying methods and instruments in a clear manner. Besides fostering method competencies, this seminar will also facilitate the improvement of English skills, as the entire seminar is held in English. Thus, after the successful completion of this module, students will have improved their writing, presentation and discussion skills in English.

* Objectives in Innovation and Project Management
* Introduction to customer-centered Innovation method Design Thinking
* Introduction to evidence-based method lean startup
* Introduction to agile Development method SCRUM
* Overview of areas of application
* Overview of roles & responsibilities in an organization
* Best Practice and Lessons Learned
* Cultural aspects in different industries
* Qualifications/profiles from successful job roles

Admission settings

The course is part of admission "Zeitgesteuerte Anmeldung: Systematic Creativity (Design Thinking/Lean Startup/SCRUM)".
The following rules apply for the admission:
  • The enrolment is possible from 01.10.2022, 00:01 to 23.10.2022, 23:59.

Registration mode

The enrolment is binding, participants cannot unsubscribe themselves.