Lecture: New Media Marketing: Principles - Details

Lecture: New Media Marketing: Principles - Details

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General information

Course name Lecture: New Media Marketing: Principles
Semester SS 2024
Current number of participants 201
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
First date Wednesday, 17.04.2024 17:30 - 19:00, Room: (K 1002)
Veranstaltung findet in Präsenz statt / hat Präsenz-Bestandteile Yes
Hauptunterrichtssprache englisch

Rooms and times

(K 1002)
Wednesday: 17:30 - 19:00, weekly (11x)

Module assignments

Comment/Description

1. Definition and relevance of new media;
2. Theoretical foundations (e.g., two-sided markets, social network theory);
3. Traditional online advertising;
4. Search engine marketing;
5. Mobile advertising;
6. Social media marketing;
7. E-commerce and omnichannel management.