Current page:
Vorlesung + Übung: Advanced Services Marketing - Details

  • Detaillierte Informationen über die Veranstaltung werden angezeigt, wie z.B. die Veranstaltungsnummer, Zuordnungen, DozentInnen, TutorInnen etc. In den Detail-Informationen ist unter Aktionen das Eintragen in eine Veranstaltung möglich.

  • link-extern Further help
You are not logged in.

Lehrveranstaltung wird online/digital abgehalten. Online/Digitale Veranstaltung Advanced Services Marketing

General information

Semester WS 2019/20
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Vorlesung + Übung in category Teaching
First appointment Wed , 16.10.2019 08:15 - 11:30, Room: (J 2105)
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch

Lecturers

Times

Wednesday: 08:15 - 11:30, weekly (from 16/10/19)

Course location

(J 2105)

Fields of study

Comment/Description

1. Introduction to services marketing
2. Experimentation in services marketing
3. Managing employees I: Importance of employees in service delivery
4. Managing employees II: Organizational-level determinants (e.g., service climate)
5. Managing employees III: Team-level determinants (e.g., leadership)
6. Managing employees IV: Employee-level determinants (e.g., emotional display & labor)
7. Managing employees V: Measuring employee performance
8. Managing customers I: Importance of customers in service delivery
9. Managing customers II: Integration of customers in service delivery
10. Managing customers III: Customer and organizational outcomes

attendance

Current number of participants 49