Digicampus
Seminar: Services Marketing: Research (Master) - Details
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Lehrveranstaltung wird als Hybrid/gemischt abgehalten.

General information

Semester SS 2022
Current number of participants 3
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Seminar in category Teaching
Next date Thu , 07.07.2022 14:00 - 17:15, Room: (Zoom)
Online/Digitale Veranstaltung Veranstaltung wird als Hybrid/gemischt abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

(J 2101) Thursday. 05.05.22, Thursday. 14.07.22 14:00 - 17:15
(Zoom) Thursday. 19.05.22, Thursday. 02.06.22, Thursday. 09.06.22 14:00 - 17:15
Monday. 20.06.22 12:15 - 15:30
Thursday. 07.07.22 14:00 - 17:15

Module assignments

Comment/Description

In this course, students will realize a joint empirical research project. Students will develop a theoretical model including the development of hypotheses and conduct an experiment. The seminar includes the collection and analysis of empirical data and writing a research paper in teams.