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Exercises: Services Marketing: Tutorial - Details
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Lehrveranstaltung wird als Hybrid/gemischt abgehalten.

General information

Course name Exercises: Services Marketing: Tutorial
Semester WS 2022/23
Current number of participants 22
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Exercises in category Teaching
Online/Digitale Veranstaltung Veranstaltung wird als Hybrid/gemischt abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

unspecified

Module assignments

Comment/Description

- Definition and relevance of services
- Conceptualization of service quality and customer satisfaction
- Managing service quality and customer satisfaction (e.g., people, physical evidence, processes)
- Managing relationships with service customers
- Branding services
- Waiting management