Lecture: Industrial Services Management - Details

Lecture: Industrial Services Management - Details

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General information

Course name Lecture: Industrial Services Management
Semester SS 2024
Current number of participants 15
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
First date Monday, 17.06.2024 08:15 - 15:30, Room: (J 1601)
Veranstaltung findet in Präsenz statt / hat Präsenz-Bestandteile Yes
Hauptunterrichtssprache englisch

Rooms and times

(J 1601)
Monday, 17.06.2024 - Tuesday, 18.06.2024 08:15 - 15:30
Wednesday, 19.06.2024 08:15 - 11:30
Thursday, 20.06.2024 08:15 - 13:45

Module assignments

Comment/Description

1. Industrial markets: Scope and challenges
2. Industrial buying behavior
3. Industrial management strategies: Offering
4. Industrial management strategies: Pricing
5. Industrial management strategies: Distribution
6. Industrial management strategies: Promotion
7. Buyer-seller behavioral interactions