Lecture: New Media Marketing: Principles - Details
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Lehrveranstaltung wird in Präsenz abgehalten.

General information

Course name Lecture: New Media Marketing: Principles
Semester SS 2023
Current number of participants 147
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
First date Wed., 19.04.2023 17:30 - 19:00, Room: (K 1002)
Online/Digitale Veranstaltung Veranstaltung wird in Präsenz abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

(K 1002) Wednesday: 17:30 - 19:00, weekly (12x)

Module assignments


1. Definition and relevance of new media;
2. Theoretical foundations (e.g., two-sided markets, social network theory);
3. Traditional online advertising;
4. Search engine marketing;
5. Mobile advertising;
6. Social media marketing;
7. E-commerce and omnichannel management.