Digicampus
Lecture: Industrial Services Management - Details
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Lehrveranstaltung wird in Präsenz abgehalten.

General information

Course name Lecture: Industrial Services Management
Semester SS 2023
Current number of participants 14
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
First date Tue., 27.06.2023 08:15 - 15:30, Room: (J 1601 (CIR))
Online/Digitale Veranstaltung Veranstaltung wird in Präsenz abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

(J 1601 (CIR)) Tuesday. 27.06.23 08:15 - 15:30
Wednesday. 28.06.23 08:15 - 17:15
Friday. 30.06.23 08:15 - 15:30

Module assignments

Comment/Description

1. Industrial markets: Scope and challenges
2. Industrial buying behavior
3. Industrial management strategies: Offering
4. Industrial management strategies: Pricing
5. Industrial management strategies: Distribution
6. Industrial management strategies: Promotion
7. Buyer-seller behavioral interactions

Admission settings

The course is part of admission "Anmeldung gesperrt (global)".
The following rules apply for the admission:
  • The admission is locked.