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Vorlesung + Übung: Global E-Business and Electronic Markets - Details
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General information

Course name Vorlesung + Übung: Global E-Business and Electronic Markets
Semester SS 2024
Current number of participants 46
expected number of participants 110
Home institute Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management
Courses type Vorlesung + Übung in category Teaching
Next date Thursday, 23.05.2024 12:15 - 13:45, Room: (J 1109)
Pre-requisites Language: English
Learning organisation Contact person for this course: Moritz Bruckner (moritz.bruckner@uni-a.de)


More information on the modalities will be given in the first lecture.
Performance record Exam
Online/Digitale Veranstaltung Veranstaltung wird in Präsenz abgehalten.
Hauptunterrichtssprache englisch
Literaturhinweise Amit, R., & Zott, C. (2001). Value creation in E-business. Strategic Management Journal, 22(6–7), 493–520.

Bakos, J. Y. (1998). The emerging Role of Electronic Marketplaces on the Internet. Communications of the ACM, 41(8), 35-42.

Laudon, K., & Traver, C. (2023). E-Commerce 2023-2024 : Business, Technology and Society, Global Edition. (18th ed.), Pearson.

Porter, M. E. (2001). Strategy and the Internet. Harvard Business Review, 79(3), 62–78.

Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1) 24-41.

Shapiro, C., & Varian, H. R. (1999). Information rules: a strategic guide to the network economy. Harvard Business School Press.

Additional literature will be provided in the course.
Miscellanea This module covers the fundamentals of E-Business and Electronic Markets. Students will be able to apply this knowledge to critically analyze and evaluate the opportunities and threats of the growing digital channel. Moreover it equips them with the necessary understanding to develop strategies in the area of E-Business and Electronic Markets. The course enables students to understand, evaluate and apply the most important E-Commerce business models, their components and their success factors. Moreover, emergent issues like internet pricing for tangible goods, services and information goods are covered. The course contributes to an understanding of the importance of ethical topics like privacy, fairness and transparency. Within the second part of the course, students are applying the knowledge acquired to real life cases in today’s businesses. Therefore, students are provided with an understanding of the role of information for business strategies by reviewing transaction cost theory, principal agent theory and related economic concepts. Network effects on the internet are complementing these theoretical components. Based on these theories, students are empowered to analyze the impact of information technology and the internet on industry structure. Overall, students will be made aware in what way the online channel differentiates from the offline channel. The aim is to create an understanding of the associated opportunities and threats. During the course, organizational level of analysis and the impact on economic activity stands in the foreground. This view is complemented by individual level theories. Students will also be enabled to discuss, evaluate and apply the fundamentals of E-Business strategy, business models and success factor research and to conceptualize key aspects of electronic markets. Moreover, students will be equipped with the capability to work in a group on a specific problem and to develop solutions for it.

Rooms and times

(J 1109)
Thursday: 12:15 - 13:45, weekly (11x)
(J 1101/1102)
Thursday: 14:00 - 15:30, weekly (8x)

Module assignments

Comment/Description

• Introduction
• E-Business and E-Commerce
• Business models
• Economics of networks
• Online marketing strategies
• Internet pricing
• Information goods
• Information transparency and privacy
• Information and the economic process
• Value of information and ethical aspects
• Electronic markets and omnichannel commerce
• Course revision

Registration mode

After enrolment, participants will manually be selected.

Potential participants are given additional information before enroling to the course.