Seminar: Services Marketing: Case Studies - Details

Seminar: Services Marketing: Case Studies - Details

You are not logged into Stud.IP.

General information

Course name Seminar: Services Marketing: Case Studies
Semester WS 2024/25
Current number of participants 5
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Seminar in category Teaching
First date Tuesday, 22.10.2024 15:45 - 19:00
Veranstaltung findet in Präsenz statt / hat Präsenz-Bestandteile Yes
Hauptunterrichtssprache englisch

Rooms and times

No room preference
Tuesday, 22.10.2024 15:45 - 19:00
Tuesday, 05.11.2024 15:45 - 19:00
Tuesday, 19.11.2024 15:45 - 19:00
Tuesday, 03.12.2024 15:45 - 19:00
Tuesday, 17.12.2024 15:45 - 19:00
Tuesday, 07.01.2025 15:45 - 19:00
Tuesday, 21.01.2025 15:45 - 19:00
Tuesday, 28.01.2025 15:45 - 19:00

Module assignments

Comment/Description

Students will work on a case of the cooperation partner FC Augsburg. FC Augsburg is a sports club from Augsburg which, among others, has a Bundesliga soccer team. The topic of the seminar will be sensory branding. Further information about the cooperation partner and the seminar will be given in the first session.