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Exercises: Services Marketing: Tutorial - Details

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Services Marketing: Tutorial

General information

Semester WS 2019/20
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Exercises in category Teaching
First appointment Wed , 06.11.2019 12:15 - 13:45, Room: (J 2106)
Hauptunterrichtssprache englisch

Lecturers

Times

Appointments on Wednesday. 06.11. 12:15 - 13:45, Wednesday. 06.11. 14:00 - 15:30, Wednesday. 27.11. 12:15 - 13:45, Wednesday. 27.11. 14:00 - ...(more)

Course location

(J 2106)

Fields of study

Comment/Description

1. Definition and relevance of services;
2. A services marketing success framework;
3. Conceptualization of service quality and customer satisfaction;
4. Managing service quality and customer satisfaction (e.g., people, physical evidence, processes);
5. Managing relationships with service customers;
6. Branding services.

attendance

Current number of participants 53