Lecture: International Marketing - Details
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Lehrveranstaltung wird in Präsenz abgehalten.

General information

Course name Lecture: International Marketing
Semester SS 2023
Current number of participants 23
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
First date Tuesday, 20.06.2023 08:15 - 15:30, Room: (J 1601 (CIR))
Online/Digitale Veranstaltung Veranstaltung wird in Präsenz abgehalten.
Hauptunterrichtssprache englisch

Rooms and times

(J 1601 (CIR))
Tuesday, 20.06.2023 - Wednesday, 21.06.2023 08:15 - 15:30
Thursday, 22.06.2023 08:15 - 13:45
Friday, 23.06.2023 08:15 - 11:30

Module assignments


1. Introduction to international marketing
2. The international environment: The economic environment
3. The international environment: The social and cultural environments
4. The international environment: The political, legal, and regulatory environments
5. Approaching global markets: International marketing intelligence
6. Approaching global markets: Segmentation, targeting, and positioning
7. Approaching global markets: Market entry strategies
8. The international marketing mix: Product
9. The international marketing mix: Distribution
10. The international marketing mix: Price
11. The international marketing mix: Promotion

Admission settings

The course is part of admission "Anmeldung gesperrt (global)".
The following rules apply for the admission:
  • Admission locked.