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Lecture: Services Marketing: Principles - Details

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Services Marketing: Principles

General information

Semester WS 2019/20
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
First appointment Thu , 17.10.2019 10:00 - 11:30, Room: (J 1101/1102)
Hauptunterrichtssprache englisch

Lecturers

Times

Thursday: 10:00 - 11:30, weekly (from 17/10/19)

Course location

(J 1101/1102)

Fields of study

Comment/Description

1. Definition and relevance of services;
2. A services marketing success framework;
3. Conceptualization of service quality and customer satisfaction;
4. Managing service quality and customer satisfaction (e.g., people, physical evidence, processes);
5. Managing relationships with service customers;
6. Branding services.

attendance

Current number of participants 80