Digicampus
Exercises: Services Marketing: Tutorial - Details
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Lehrveranstaltung wird online/digital abgehalten.

General information

Semester WS 2021/22
Current number of participants 12
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Exercises in category Teaching
First date Thu , 21.10.2021 12:15 - 13:45, Room: (Meeting-ID: "927 0913 5221"; Kenncode: "VBM_2020"; https://uni-augsburg.zoom.us/j/92709135221?pwd=WkR4NzQrTXVLNXNtRVY1cDQ0Vk9qUT09)
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

(Meeting-ID: "927 0913 5221"; Kenncode: "VBM_2020"; https://uni-augsburg.zoom.us/j/92709135221?pwd=WkR4NzQrTXVLNXNtRVY1cDQ0Vk9qUT09) Thursday: 12:15 - 13:45, weekly (13x)

Module assignments

Comment/Description

- Definition and relevance of services
- Conceptualization of service quality and customer satisfaction
- Managing service quality and customer satisfaction (e.g., people, physical evidence, processes)
- Managing relationships with service customers
- Branding services
- Waiting management