Vorlesung + Übung: Advanced Services Marketing - Details
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Lehrveranstaltung wird in Präsenz abgehalten.
| Course name |
Vorlesung + Übung: Advanced Services Marketing |
|
Semester
|
WS 2022/23 |
|
Current number of participants
|
69 |
| Home institute |
Prof. Dr. Michael Paul - Value Based Marketing
|
| Courses type |
Vorlesung + Übung in category Teaching |
| First date |
Mon., 17.10.2022 08:15 - 08:15, Room: (online) |
| Online/Digitale Veranstaltung |
Veranstaltung wird in Präsenz abgehalten. |
| Hauptunterrichtssprache |
englisch |
Course location / Course dates
| (online) |
Monday: 08:15 - 08:15, weekly (1x)
Wednesday: 18:00 - 18:00, weekly (11x)
Wednesday. 25.01.23 10:00 - 11:30 |
| (J 2105) |
Wednesday: 08:15 - 11:30, weekly (12x) |
- Introduction to services marketing
- Experimentation in services marketing
- Managing employees I: Importance of employees in service delivery
- Managing employees II: Organizational-level determinants (e.g., service climate)
- Managing employees III: Team-level determinants (e.g., leadership)
- Managing employees IV: Employee-level determinants (e.g., emotional display & labor)
- Managing employees V: Measuring employee performance
- Managing customers I: Importance of customers in service delivery
- Managing customers II: Integration of customers in service delivery
- Managing customers III: Customer and organizational outcomes
