General information

Course name	Vorlesung + Übung: Advanced Services Marketing
Semester	WS 2024/25
Current number of participants	29
Home institute	Prof. Dr. Michael Paul - Value Based Marketing
Courses type	Vorlesung + Übung in category Teaching
Next date	Wednesday, 16.10.2024 08:15 - 09:45
Veranstaltung findet in Präsenz statt / hat Präsenz-Bestandteile	Yes
Hauptunterrichtssprache	englisch

Lecturers

Prof.Dr. Michael Paul

Rooms and times

No room preference: Wednesday: 08:15 - 09:45, weekly; Wednesday: 10:15 - 11:30, weekly

Fields of study

Wirtschaftswissenschaftliche Fakultät > Master WiWi

Module assignments

Comment/Description

- Introduction to services marketing
- Experimentation in services marketing
- Managing employees I: Importance of employees in service delivery
- Managing employees II: Organizational-level determinants (e.g., service climate)
- Managing employees III: Team-level determinants (e.g., leadership)
- Managing employees IV: Employee-level determinants (e.g., emotional display & labor)
- Managing employees V: Measuring employee performance
- Managing customers I: Importance of customers in service delivery
- Managing customers II: Integration of customers in service delivery
- Managing customers III: Customer and organizational outcomes

Vorlesung + Übung: Advanced Services Marketing - Details