Seminar: Services Marketing: Research (Bachelor) - Details

Seminar: Services Marketing: Research (Bachelor) - Details

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General information

Course name Seminar: Services Marketing: Research (Bachelor)
Semester SS 2024
Current number of participants 24
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Seminar in category Teaching
First date Friday, 26.04.2024 14:00 - 15:30, Room: (J2102)
Veranstaltung findet in Präsenz statt / hat Präsenz-Bestandteile Yes
Veranstaltung findet online statt / hat Remote-Bestandteile Yes
Hauptunterrichtssprache englisch

Rooms and times

(J2102)
Friday, 26.04.2024 14:00 - 15:30
(J2101)
Thursday, 04.07.2024 - Friday, 05.07.2024, Monday, 08.07.2024 12:15 - 19:00

Module assignments

Comment/Description

Exemplary topic areas:
• Ambient conditions
• Citizenship behavior and identification
• Customer discrimination and well-being
• Team and organizational-level issues
• Technology-based service interactions