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Lecture: Electronic Commerce - Details

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Lehrveranstaltung wird online/digital abgehalten. Online/Digitale Veranstaltung Electronic Commerce

General information

Semester WS 2019/20
Home institute Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management
Courses type Lecture in category Teaching
First appointment Tue , 15.10.2019 12:15 - 13:45, Room: (HS WiWi 1002)
Type/Form Bachelor
Participants Bachelor iBWL, GBM, DFM: Cluster Finance & Information, Cluster Logistics & Information, Cluster Strategy & Information
Bachelor WIN: DWI-1 Allg. Wirtsch.-Informatik
Pre-requisites Recommended semester: 5th semester and above
Learning organization ATTENTION: Exchange students who wish to participate in the course are kindly requested to write an e-mail to the chair to be added to the group for this lecture. Please include: your student ID, name, and field of study.
Performance record Exam (60 min.) is offered every semester
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch
Literaturhinweise Chaffey, D. 2014. Digital Business & E-Commerce Management (6th ed.). FT Prentice Hall.
Laudon, K. C., and Traver, C.G. 2018. E-commerce 2018: Business. Technology. Society (14th ed.). Prentice Hall International.

Further readings will be given in the lecturing materials.
Miscellanea Upon the successful completion of this module, the students are familiar with the forces driving electronic commerce. They understand the impact of technology change on the way businesses operate in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce.



Tuesday: 12:15 - 13:45, weekly (from 15/10/19)

Course location

(HS WiWi 1002)

Fields of study


Part I: Foundations of E-Commerce
1 Course organization and introduction to E-Commerce
2 E-Commerce infrastructure
3 Building an E-Commerce presence
4 Business models for E-Commerce

Part II: Relevant issues in E-Commerce
5 Online consumer behavior
6 Products and services in E-Commerce
7 Pricing strategies in E-Commerce
8 Advertising in E-Commerce

Part III: Advanced topics of E-Commerce
9 Social Media in E-Commerce
10 B2B E-Commerce
11 Legally and technically securing E-Commerce
12 Ethical issues in E-Commerce

13 Course revision

admission settings

The course is part of admission "E-Commerce".
Settings for unsubscribe:
  • Enrollment possible from 02.09.2020, 00:01 to 31.03.2021, 23:59.
  • This setting is active from 02.09.2020 00:00 to 31.03.2021 23:59
    At least one of these conditions are required for enrollment:
    • Subject is Global Business Management
    • Subject is Betriebswirtschaftslehre
    • Subject is Volkswirtschaftslehre
    • Subject is Wirtschaftsinformatik
    • Subject is Volkswirtschaftslehre (Nebenfach)
    • Subject is Informationsorientierte Volkswirtschaftslehre
    • Subject is Informationsorientierte Betriebswirtschaftslehre
    • Subject is Rechts- und Wirtschaftswissenschaften
    • Subject is Austauschstudium WiWi
    • Subject is Informationsorientierte BWL

Registration mode

After enrolment, participants will manually be selected.

Nutzer/-innen, die sich für diese Veranstaltung eintragen möchten, erhalten nähere Hinweise und können sich dann noch gegen eine Teilnahme entscheiden.


Current number of participants 203