Seminar: Online User Behavior Research (cohort 2024 SS) - Details
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Lehrveranstaltung wird in Präsenz abgehalten.

General information

Course name Seminar: Online User Behavior Research (cohort 2024 SS)
Semester SS 2024
Current number of participants 4
Home institute Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management
Courses type Seminar in category Teaching
Next date Tuesday, 11.06.2024 15:00 - 18:30, Room: (J 2101)
Participants Bachelor iBWL
Bachelor BWL
Bachelor WIN
Bachelor iVWL
Bachelor VWL

All others: Please contact Jan Münch (jan.muench@uni-a.de) to check whether you are eligible.
Pre-requisites * Basic knowledge of the topics (e.g., from attending our lectures) is beneficial.

* Working knowledge of English is necessary to understand the literature provided as well as to write the seminar paper and to present one's findings.

* We furthermore recommend attending introductory courses offered by the university library.
Learning organisation IMPORTANT NOTE:

Join the Digicampus group "Seminararbeit Cluster Strategy, Marketing & Management" in order to APPLY for the seminar:

Performance record Written Seminar Paper and Presentation
Online/Digitale Veranstaltung Veranstaltung wird in Präsenz abgehalten.
Hauptunterrichtssprache englisch
Literaturhinweise All literature for theses is written in English. Hence, all theses and seminars at the chair are written and presented also in English.

Initial readings are provided during the seminar.
Miscellanea Upon the successful completion of this module, students should be able to critically discuss selected research articles pertaining to customer and user behavior on the internet. By analyzing research that investigates usage and decisions in online channels, students familiarize themselves with theoretical models and concepts in this subject area. Students learn how to critically discuss the assigned papers in contrast to previous research and through the identification and analysis of additional academic literature they evaluate how the papers have subsequently affected the work of researchers and practitioners. By writing and presenting an individual seminar paper, in which they systematically report their approach and findings, students learn how to structure and analyze scientific problems. Thus, methodological skills acquired in this seminar are crucial for writing a bachelor thesis at the chair. Besides fostering analytical thinking, this seminar will also facilitate the improvement of English skills, as the entire seminar is held in English. Thus, after the successful completion of this module, students will have improved their writing, presentation and discussion skills in English.

Rooms and times

(J 2101)
Tuesday, 30.04.2024 14:00 - 15:30
Tuesday, 11.06.2024 15:00 - 18:30

Module assignments


- Introduction to academic writing
- Examination of an important piece of research in the area of digital strategy
- Analysis of theoretical implications
- Analysis of practical implications
- Structuration, presentation and discussion of the topic

The seminar deals with selected topics of customer and user behavior in the internet.