Digicampus
Lecture: Services Marketing: Principles - Details
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Lehrveranstaltung wird als Hybrid/gemischt abgehalten.

General information

Course name Lecture: Services Marketing: Principles
Semester WS 2022/23
Current number of participants 42
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
Next date Thu., 01.12.2022 10:00 - 11:30, Room: (J 1101/02)
Online/Digitale Veranstaltung Veranstaltung wird als Hybrid/gemischt abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

(J 1101/02) Thursday: 10:00 - 11:30, weekly (13x)

Module assignments

Comment/Description

- Definition and relevance of services
- Conceptualization of service quality and customer satisfaction
- Managing service quality and customer satisfaction (e.g., people, physical evidence, processes)
- Managing relationships with service customers
- Branding services
- Waiting management