Lecture: Services Marketing: Principles - Details
You are not logged into Stud.IP.
Lehrveranstaltung wird als Hybrid/gemischt abgehalten.

General information

Course name Lecture: Services Marketing: Principles
Semester WS 2022/23
Current number of participants 29
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
First date Thursday, 20.10.2022 10:00 - 11:30, Room: (J 1101/02)
Online/Digitale Veranstaltung Veranstaltung wird als Hybrid/gemischt abgehalten.
Hauptunterrichtssprache englisch

Rooms and times

(J 1101/02)
Thursday: 10:00 - 11:30, weekly (13x)


- Definition and relevance of services
- Conceptualization of service quality and customer satisfaction
- Managing service quality and customer satisfaction (e.g., people, physical evidence, processes)
- Managing relationships with service customers
- Branding services
- Waiting management