Digicampus
Lecture: New Media Marketing: Principles - Details
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Lehrveranstaltung wird online/digital abgehalten.

General information

Semester SS 2021
Current number of participants 131
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
First date Tue , 13.04.2021 16:15 - 17:45, Room: (Meeting-ID: 961 9486 3656; Kenncode: 5s2DF@; https://uni-augsburg.zoom.us/j/96194863656)
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

(Meeting-ID: 961 9486 3656; Kenncode: 5s2DF@; https://uni-augsburg.zoom.us/j/96194863656) Tuesday: 16:15 - 17:45, weekly (12x)
n.a Wednesday: 18:15 - 19:45, weekly(12x)

Module assignments

Comment/Description

1. Definition and relevance of new media;
2. Theoretical foundations (e.g., two-sided markets, social network theory);
3. Traditional online advertising;
4. Search engine marketing;
5. Mobile advertising;
6. Social media marketing;
7. E-commerce and omnichannel management.