Seminar: New Media Marketing: Case Studies - Details
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Lehrveranstaltung wird online/digital abgehalten.

General information

Semester SS 2021
Current number of participants 10
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Seminar in category Teaching
First date Tue , 20.04.2021 16:15 - 19:45
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

n.a Tuesday: 16:15 - 19:45, weekly

Module assignments


The seminar takes place in cooperation with UPM Communication Papers, part of UPM Group (18,000 employees), the world’s leading producer of graphic papers who supplies a wide product range including magazine, newsprint, and fine papers.

Students will analyze the book paper market and give UPM recommendations on its marketing mix and digitalization in this segment.

In the end, the results will be presented to UPM representatives.