Vorlesung + Übung: Global E-Business and Electronic Markets - Details
You are not logged into Stud.IP.
Lehrveranstaltung wird online/digital abgehalten.

General information

Semester SS 2021
Current number of participants 72
expected number of participants 110
Home institute Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management
Courses type Vorlesung + Übung in category Teaching
First date Thu , 15.04.2021 12:15 - 13:45, Room: (online)
Pre-requisites Language: English
Learning organization Contact person for this course: Christina Wagner (christina.wagner@wiwi.uni-augsburg.de)

EXERCISE: A registration is necessary to participate in the complementary exercise session, where students can discuss and present case studies on the lecture topics. Please apply within 15.04.-19.04.21 via Digicampus (https://digicampus.uni-augsburg.de/dispatch.php/course/details?sem_id=9c72069c56f01cbcbe208b060f100353). More information on the modalities will be given in the first lecture.


Due to the current situation of the COVID-19 pandemic, we offer a hybrid lecture format. We will offer our lecture slides recorded from last year's online lecture as mp4 files on Digicampus. In addition, we offer several Q&A sessions, in which you are able to ask question about the lecture recordings. These Q&A sessions will be held in a live format via zoom. The intention is to allow you to participate in an interactive digital format and ask questions about the lecture material. Please do not disclose any recorded material from neither the interactive sessions not the recorded sessions to third parties outside of the Digicampus group of the lecture series. Besides good conduct this is not permitted (cp. important notice below).

Please find the dates of the live sessions below:
Thursday, 15.04.2021, 12:15-01:45 pm: Lecture (Kick-off)
Thursday, 17.06.2021, 12:15-03:15 pm: Q&A (Session 1-4)
Thursday, 01.07.2021, 12:15-03:15 pm: Q&A (Session 5-8)
Thursday, 08.07.2021, 12:15-03:15 pm: Q&A (Session 9-11+Exam)

Zoom meeting-code:
Meeting-ID: 914 2235 0060
Kenncode: =+b@Q9

Important notice regarding this lecture series:
1. Teaching documents: The teaching documents (digital slides, recordings, articles and book chapters) are intended for a closed group on Digicampus. All material provided on Digicampus is exclusively intended for the group of students who successfully registered for this course and have been admitted to participate by the professor. Any disclosure of material which has been provided by the professor, lecturer or any participant of the course to third parties outside the group of participants of the course is forbidden.
2. Preparation for the exam: The preparation for the written exam of this course can be accomplished solely based on the material provided on Digicampus (i.e. lecture slides, lecture recordings, and mandatory literature for each chapter). Additionally offered material, which is not relevant for the exam (folder additional literature in each chapter) can be used to deepen certain topics e.g. in order to prepare for a thesis in this domain.
3. Live-Stream: Additionally to the material provided on Digicampus, this course offers Q&A sessions and exercises through a live stream. The live stream for Q&A sessions is provided during the times specified above via the platform “Zoom”; further details on the live stream for the optional exercises can be found in the respective Digicampus group. Zoom allows to participate interactively in online classes on different devices (smartphones, tablets, laptops, smart TVs). In case you would like to participate in the virtual exercises or Q&A sessions please install the Zoom-client software in time (at least 10 minutes before the lecture start) on your digital device and connect to the session by clicking on the specified Zoom-meeting link above. Please use your real name as stated on Digicampus for participation in the digital lectures. Please turn on your camera for an interactive and comfortable atmosphere. Any persons who are participating under an alias or nickname are subject to removal from the participants list by the professor / lecturer.
4. Recordings: The Q&A sessions and exercises will NOT be recorded. Own recordings of lectures or any other online formats offered by the chair require the written consent by the individual professor / lecturer (see also Kooperatives Selbstverständnis der Wirtschaftswissenschaftlichen Fakultät by the Fachschaft).
5. Active participation: The aim of conducting Q&A sessions and exercises via Zoom is to interact with participants in a live-dialog. Your contributions (e.g. audio or video contributions in case you digitally raise your hand and receive audio/video for your contribution) are NOT recorded.
6. No third-party disclosure: The disclosure of any material – in particular the recordings of non-public meetings, lectures or conversations – to third parties (persons outside of the registered group of participants on Digicampus) is not permitted. This material is subject to the copyright of the professor / lecturer and the contributing persons. Moreover, any disclosure invades the personal privacy of the recorded persons and is therefore forbidden.
Performance record Exam
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch
Literaturhinweise Porter, M: Strategy and the Internet, Harvard Business Review, 79(3):63-78, 2001

Laudon, C.; Traver, C.: e-commerce business. technology. society., Prentice Hall, (2011)

Bakos, Y.: The Emerging Role of Electronic Marketplaces on the Internet, Communications of the ACM, 41(8): 35-42, 1998

Shapiro, C.; Varian, H.: Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, 1999

additional literature will be provided in the course
Miscellanea This module covers the fundamentals of E-Business and Electronic Markets. Students will be able to apply this knowledge to critically analyze and evaluate the opportunities and threats of the growing digital channel. Moreover it equips them with the necessary understanding to develop strategies in the area of E-Business and Electronic Markets. The course enables students to understand, evaluate and apply the most important E-Commerce business models, their components and their success factors. Moreover, emergent issues like internet pricing for tangible goods, services and information goods are covered. The course contributes to an understanding of the importance of ethical topics like privacy, fairness and transparency. Within the second part of the course, students are applying the knowledge acquired to real life cases in today’s businesses. Therefore, students are provided with an understanding of the role of information for business strategies by reviewing transaction cost theory, principal agent theory and related economic concepts. Network effects on the internet are complementing these theoretical components. Based on these theories, students are empowered to analyze the impact of information technology and the internet on industry structure. Overall, students will be made aware in what way the online channel differentiates from the offline channel. The aim is to create an understanding of the associated opportunities and threats. During the course, organizational level of analysis and the impact on economic activity stands in the foreground. This view is complemented by individual level theories. Students will also be enabled to discuss, evaluate and apply the fundamentals of E-Business strategy, business models and success factor research and to conceptualize key aspects of electronic markets. Moreover, students will be equipped with the capability to work in a group on a specific problem and to develop solutions for it.

Course location / Course dates

(online) Thursday: 14:15 - 15:45, weekly (1x)
Thursday. 15.04.21 12:15 - 13:45
Thursday. 20.05.21, Thursday. 27.05.21 14:00 - 17:00
Thursday. 17.06.21, Thursday. 01.07.21 12:15 - 15:15
Thursday. 08.07.21 12:15 - 13:15

Module assignments


• Introduction
• E-Business and E-Commerce
• Business models
• Economics of networks
• Online marketing strategies
• Internet pricing
• Information goods
• Information privacy
• Information and the economic process
• Value of information and ethical aspects
• Electronic markets and omnichannel commerce
• Course revision

Admission settings

The course is part of admission "Global E-Business (SoSe 2021)".
Settings for unsubscribe:
  • This setting is active from 01.03.2021 00:01 to 31.05.2021 23:59
    At least one of these conditions must be fulfilled for enrolment:
    • Subject is Betriebswirtschaftslehre
    • Subject is Global Business Management
    • Subject is Informationsorientierte Betriebswirtschaftslehre
    • Subject is Deutsch-Französisches Management
    • Subject is Informationsorientierte BWL
    • Subject is Rechts- und Wirtschaftswissenschaften
    • Subject is Economics and Public Policy
    • Subject is Wirtschaftsinformatik
    • Subject is Informatik und Informationswirtschaft
  • The enrolment is possible from 01.03.2021, 00:01 to 31.05.2021, 23:59.

Registration mode

After enrolment, participants will manually be selected.

Potential participants are given additional information before enroling to the course.