Exercises: Services Marketing: Tutorial - Details

General information

Course name	Exercises: Services Marketing: Tutorial
Semester	WS 2022/23
Current number of participants	8
Home institute	Prof. Dr. Michael Paul - Value Based Marketing
Courses type	Exercises in category Teaching
Veranstaltung findet in Präsenz statt / hat Präsenz-Bestandteile	Yes
Veranstaltung findet online statt / hat Remote-Bestandteile	Yes
Hauptunterrichtssprache	englisch

Lecturers

• Dr. Maximilian Bruder
• Elisabeth Flores

Rooms and times

No room preference

Fields of study

• Wirtschaftswissenschaftliche Fakultät
• Wirtschaftswissenschaftliche Fakultät > Bachelor WiWi
• Juristische Fakultät

Comment/Description

- Definition and relevance of services
- Conceptualization of service quality and customer satisfaction
- Managing service quality and customer satisfaction (e.g., people, physical evidence, processes)
- Managing relationships with service customers
- Branding services
- Waiting management