Vorlesung + Übung: Digital Entrepreneurship - Details
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Lehrveranstaltung wird online/digital abgehalten.

General information

Semester SS 2020
Current number of participants 37
expected number of participants 40
Home institute Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management
Courses type Vorlesung + Übung in category Teaching
First date Wed , 22.04.2020 12:15 - 13:45, Room: (J 1105)
Participants This course is limited to 40 participants.
Pre-requisites A basic understanding of organizational processes and information systems in firms.
Learning organization Contact person: Moritz Bruckner (moritz.bruckner@wiwi.uni-augsburg.de)

Please follow these instructions:

Join this group within 23.03. - 19.04.2020 in order to apply for the Digital Entrepreneurship Course at the Chair of Information Systems and Management (Prof. Dr. Veit).

All students will be TENTATIVELY admitted to this Digicampus Group.

To proceed with the selection process and to be considered for final admission, each student is required
1. to download and complete the Excel application form (available in the Digicampus group)
2. to upload the Excel application
3. to upload her/his latest Transcript of Records (Notenauszug)

After the application deadline and given that all necessary information was provided, students will receive notice on whether they have been selected to participate in this course.

Admitted students will gain final admission and remain in the Digicampus group for further collaboration. Students with declined applications will be removed from the Digicampus group.
Performance record Written essay (70%), Presentation(30%)
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch
Literaturhinweise Blank, S. & Dorf, B. (2012) The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company. Pescadero (California), K&S Ranch.
Maurya, A. 2012. Running Lean: Iterate from Plan A to a Plan That Works, 2. ed., Sebastopol, CA: O’Reilly & Associates;
Osterwalder und Pigneur (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, ISBN: 9780470876411, John Wiley & Sons;
Miscellanea After the successful completion of the module, students will deeply understand the fundamentals of IT-driven and digital entrepreneurship. Light is shed on strategic dimensions of recent developments in IT such as E-Business, Web 2.0, Social Media Analytics, and Cloud Computing together with their use for new ventures and business models. Based on these insights, the managerial implications for competitive advantage, innovation, electronic marketing and pricing will be acquired. Students will train tools and techniques such as the Lean Startup approach and apply the learned topics while developing and presenting their own business idea in a team. The learned skills allow entrepreneurs to successfully enter the market but also support managers of existing firms in developing IT-driven intrapreneurial innovation strategies helping them to stay ahead of competition.

In this course, students will be grouped into heterogeneous teams of 4-6 students by the chair. Within these teams, they will develop their own startup idea, write a business plan for it, and pitch it to a jury of professional investors, founders etc. towards the end of the semester.

Course location / Course dates

(J 1105) Wednesday: 12:15 - 13:45, weekly (12x)
Wednesday: 14:00 - 15:30, weekly (12x)

Module assignments


• Introduction to IT-driven and digital Entrepreneurship
• Building Founder Teams for Startups
• IT, Internet, and Competitive Advantage
• Applying Creativity Techniques for Finding Business Ideas
• Researching, Positioning, and Evaluating Business Ideas
• Leveraging the Business Model Concept for Business Ideas
• Using the Lean Startup Approach (1)
• Using the Lean Startup Approach (2)
• Testing and Bringing an IT-driven Idea to Life
• Selling and marketing an IT-driven Idea
• Developing a Business Plan
• Financing an IT-driven Venture
• Pitching to Investors
• Course Revision

Admission settings

The course is part of admission "Zeitgesteuerte Anmeldung: Digital Entrepreneurship".
Settings for unsubscribe:
  • The enrolment is possible from 23.03.2020, 00:01 to 20.04.2020, 23:59.
  • This setting is active from 23.03.2020 00:01 to 20.04.2020 23:59
    At least one of these conditions must be fulfilled for enrolment:
    • Subject is Rechts- und Wirtschaftswissenschaften
    • Subject is Wirtschaftsinformatik
    • Subject is Wirtschaftsingenieurwesen
    • Subject is Informationsorientierte Betriebswirtschaftslehre
    • Subject is Informationsorientierte BWL
    • Subject is Informatik und Informationswirtschaft
    • Subject is Economics and Public Policy
    • Subject is Betriebswirtschaftslehre
    • Subject is Global Business Management
    • Subject is Deutsch-Französisches Management

Registration mode

After enrolment, participants will manually be selected.

Potential participants are given additional information before enroling to the course.

The enrolment is binding, participants cannot unsubscribe themselves.