Allgemeine Informationen
| Veranstaltungsname | Vorlesung + Übung: Electronic Commerce |
| Semester | WS 2026/27 |
| Aktuelle Anzahl der Teilnehmenden | 0 |
| Heimateinrichtung | Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management |
| Veranstaltungstyp | Vorlesung + Übung in der Kategorie Lehre |
| Art/Form | Bachelor |
| Voraussetzungen | Recommended semester: 5th semester and above |
| Lernorganisation | Contact person: Christina Wagner (christina.wagner@uni-a.de) |
| Leistungsnachweis | Exam (60 min.) is offered every semester |
| Veranstaltung findet in Präsenz statt / hat Präsenz-Bestandteile | Ja |
| Hauptunterrichtssprache | englisch |
| Literaturhinweise |
Laudon, K. C., & Traver, C. G. (2023). E-Commerce 2023: Business, Technology, Society, Global Edition (18th ed.). Pearson Higher Ed. Further readings are provided during the lecture. |
| Sonstiges | Upon the successful completion of this module, the students are familiar with the forces driving electronic commerce. They understand the impact of technology change on the way businesses operate in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce. |