Allgemeine Informationen
| Veranstaltungsname | Vorlesung: Electronic Commerce |
| Semester | WS 2017/18 |
| Aktuelle Anzahl der Teilnehmenden | 13 |
| Heimat-Einrichtung | Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management |
| Veranstaltungstyp | Vorlesung in der Kategorie Lehre |
| Erster Termin | Dienstag, 17.10.2017 12:15 - 13:45, Ort: (HS WiWi 1002) |
| Art/Form | Bachelor |
| Teilnehmende |
Bachelor iBWL, GBM, DFM: Cluster Finance & Information, Cluster Logistics & Information, Cluster Strategy & Information Bachelor WIN: DWI-1 Allg. Wirtsch.-Informatik |
| Voraussetzungen | Recommended semester: 5th semester and above |
| Lernorganisation | ATTENTION: Exchange students who wish to participate in the course are kindly requested to write an e-mail to anna.budrevich@wiwi.uni-augsburg.de to be added to the group for this lecture. Please include: your student ID, name, and field of study. |
| Leistungsnachweis | Exam (60 min.) is offered every semester |
| Online/Digitale Veranstaltung | Veranstaltung wird online/digital abgehalten. |
| Hauptunterrichtssprache | englisch |
| Literaturhinweise |
Laudon and Traver (2014): E-Commerce, Global Edition, 9/e, ISBN: 9780273779353, Pearson Strauss and Frost (2013): E-Marketing, International Edition, 7/e, ISBN: 9781292000411, Pearson Further readings will be given in the lecturing materials. |
| Sonstiges | Upon the successful completion of this module, the students are familiar with the forces driving electronic commerce. They understand the impact of technology change on the way businesses operate in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce. |
