Seminar: New Media Marketing: Research (Master) - Details
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Lehrveranstaltung wird online/digital abgehalten.

General information

Semester WS 2020/21
Current number of participants 6
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Seminar in category Teaching
Next date Thu , 11.02.2021 14:15 - 17:15, Room: (online; details will be announced)
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

(online; details will be announced) Thursday. 12.11.20, Thursday. 26.11.20, Thursday. 03.12.20, Thursday. 17.12.20, Thursday. 11.02.21 14:15 - 17:15

Module assignments


In this course, students will realize a joint quantitative empirical project on consumer channel switching behavior. Students will develop a theoretical model including the development of hypotheses. The seminar includes the collection and analysis of empirical data and writing a research paper in teams.

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The course is part of admission "Anmeldung gesperrt (global)".
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