• A Comparison between Multichannel and Omnichannel Concepts
• Drivers of Customer Migration in Omnichannel Retailing
• Outcomes of Channel Integration
• The Effect of Touchpoint Design on the Customer Experience
• Drivers of Extraordinary Customer Experiences
• Drivers of Customer Channel Adoption
• Drivers of Customer Channel Loyalty
• Drivers of Online Content Virality
• Success Factors of Customer Relationship Management in Online Retailing
• Success Factors of Referral Marketing