Montag, 20.04.2020 17:30 - 19:00, Ort: (Upload of lecture slides)
Leistungsnachweis
The question what form examinations can take is currently being clarified at all Bavarian universities. As soon as there are any news on this matter, they will be published in a central place.
1. Definition and relevance of new media;
2. Theoretical foundations (e.g., two-sided markets, social network theory);
3. Traditional online advertising;
4. Search engine marketing;
5. Mobile advertising;
6. Social media marketing;
7. E-commerce and omnichannel management.
