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Seminar: New Media Marketing: Research (Bachelor) - Details

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New Media Marketing: Research (Bachelor)

General information

Semester WS 2019/20
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Seminar in category Teaching
First appointment Thu , 24.10.2019 14:00 - 18:00, Room: (J 2102)
Hauptunterrichtssprache englisch



Appointments on Thursday. 24.10. 14:00 - 18:00, Wednesday. 18.12. - Thursday. 19.12. 08:00 - 18:00

Course location

(J 2102)

Fields of study


Topics for research papers comprise diverse issues on marketing with new media, in particular, channel management and consumer behavior in the omnichannel context, as well as customer experience. The exact course contents will be determined and published as soon as possible on the chair’s website.


Current number of participants 19