General information

Course name	Seminar: Services Marketing: Research (Master)
Semester	SS 2024
Current number of participants	2
Home institute	Prof. Dr. Michael Paul - Value Based Marketing
Courses type	Seminar in category Teaching
First date	Thursday, 25.04.2024 14:00 - 17:15, Room: (Kickoff in J2101)
Veranstaltung findet in Präsenz statt / hat Präsenz-Bestandteile	Yes
Veranstaltung findet online statt / hat Remote-Bestandteile	Yes
Hauptunterrichtssprache	englisch

Lecturers

Pascal Raczek

Rooms and times

(J1204): Thursday: 14:00 - 17:15, weekly (5x)
(if necessary): Thursday: 14:00 - 17:15, weekly (2x)
(Kickoff in J2101): Thursday: 14:00 - 17:15, weekly (1x)
(Final Presentation): Thursday, 11.07.2024 08:15 - 11:30

Fields of study

Wirtschaftswissenschaftliche Fakultät > Master WiWi

Module assignments

Comment/Description

In this course, students will realize a joint empirical research project. Students will develop a theoretical model including the development of hypotheses and conduct an experiment. The seminar includes the collection and analysis of empirical data and writing a research paper in teams.

Seminar: Services Marketing: Research (Master) - Details