Seminar: Services Marketing: Research (Master) - Details

Seminar: Services Marketing: Research (Master) - Details

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General information

Course name Seminar: Services Marketing: Research (Master)
Semester SS 2024
Current number of participants 2
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Seminar in category Teaching
First date Thursday, 25.04.2024 14:00 - 17:15, Room: (Kickoff in J2101)
Veranstaltung findet in Präsenz statt / hat Präsenz-Bestandteile Yes
Veranstaltung findet online statt / hat Remote-Bestandteile Yes
Hauptunterrichtssprache englisch

Rooms and times

(J1204)
Thursday: 14:00 - 17:15, weekly (5x)
(if necessary)
Thursday: 14:00 - 17:15, weekly (2x)
(Kickoff in J2101)
Thursday: 14:00 - 17:15, weekly (1x)
(Final Presentation)
Thursday, 11.07.2024 08:15 - 11:30

Module assignments

Comment/Description

In this course, students will realize a joint empirical research project. Students will develop a theoretical model including the development of hypotheses and conduct an experiment. The seminar includes the collection and analysis of empirical data and writing a research paper in teams.