Lecture: Services Marketing: Principles - Details
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Lehrveranstaltung wird online/digital abgehalten.

General information

Semester WS 2021/22
Current number of participants 48
Home institute Prof. Dr. Michael Paul - Value Based Marketing
Courses type Lecture in category Teaching
First date Thu , 21.10.2021 10:15 - 11:45
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch

Course location / Course dates

n.a Thursday: 10:15 - 11:45, weekly

Module assignments


- Definition and relevance of services
- Conceptualization of service quality and customer satisfaction
- Managing service quality and customer satisfaction (e.g., people, physical evidence, processes)
- Managing relationships with service customers
- Branding services
- Waiting management