Vorlesung + Übung: Electronic Commerce - Details
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Lehrveranstaltung wird online/digital abgehalten.

General information

Semester WS 2021/22
Current number of participants 143
Home institute Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management
Courses type Vorlesung + Übung in category Teaching
First date Tue , 19.10.2021 12:15 - 13:45, Room: (online)
Type/Form Bachelor
Participants Bachelor (i)BWL, GBM, DFM: Cluster Finance & Information, Cluster Logistics & Information, Cluster Strategy & Information
Bachelor WIN: DWI-1 Allg. Wirtsch.-Informatik
Pre-requisites Recommended semester: 5th semester and above
Learning organization ATTENTION: Exchange students who wish to participate in the course are kindly requested to write an e-mail to the chair to be added to the group for this lecture. Please include: your student ID, name, and field of study.


Due to the current situation of the COVID-19 pandemic, we offer a digital lecture series via zoom which is an additional offer of our chair. The intention is to allow you to participate in an interactive digital format and ask questions about the lecture material. Please do not disclose any recorded material from the interactive sessions to third parties outside of the Digicampus group of the lecture series. Besides good conduct this is not permitted (cp. important notice below).

Important notice regarding this lecture series:
1. Teaching documents: The teaching documents (digital slides, articles and book chapters) are intended for a closed group on Digicampus. All material provided on Digicampus is exclusively intended for the group of students who successfully registered for this course and have been admitted to participate by the professor. Any disclosure of material which has been provided by the professor, lecturer or any participant of the course to third parties outside the group of participants of the course is forbidden.
2. Preparation for the exam: The preparation for the written exam of this course can be accomplished solely based on the written material provided on Digicampus (i.e. lecture slides and mandatory literature for each chapter). Additionally offered material, which is not relevant for the exam (folder additional literature in each chapter) can be used to deepen certain topics e.g. in order to prepare for a thesis in this domain.
3. Live-Stream: Additionally to the written material this course is provided as a live stream (as a replacement for the physical lecture). The live stream is provided during the specified times of the lectures and exercises online via the platform “Zoom”. Zoom allows to participate interactively in online classes on different devices (smartphones, tablets, laptops, smart TVs). In case you would like to participate in the online lectures please install the Zoom-client software in time (at least 10 minutes before the lecture start) on your digital device and connect to the lecture by clicking on the specified Zoom-meeting link above. Please use your real name as stated on Digicampus for participation in the digital lectures. Any persons who are participating under an alias or nickname are subject to removal from the participants list by the professor / lecturer.
4. Recordings: Recordings of all lectures will be provided by the teaching personnel as MP4-files on Digicampus on the day after the lecture for download. The files will be kept on the Digicampus folder until one year after the lecture (i.e. after the re-take exam has been conducted). Own recordings of lectures or any other online formats offered by the chair department require the written consent by the individual professor / lecturer (see also Kooperatives Selbstverständnis der Wirtschaftswissenschaftlichen Fakultät by the Fachschaft). Exercises will NOT be recorded!
5. Active participation: The aim of conducting lectures via Zoom is to interact with participants in a live-dialog. Your contributions to the lecture (e.g. audio or video contributions in case you digitally raise your hand and receive audio/video for your contribution) are recorded and thereafter provided to the registered group of participants on Digicampus. By entering a Zoom lecture you implicitly agree on the recording of your potential contributions. Moreover you agree on the disclosure of the recorded material to the other members of the Digicampus group for a 12 months duration.
6. No third-party disclosure: The disclosure of any material – in particular the recordings of non-public meetings, lectures or conversations – to third parties (persons outside of the registered group of participants on Digicampus) is not permitted. This material is subject to the copyright of the professor / lecturer and the contributing persons. Moreover, any disclosure invades the personal privacy of the recorded persons and is therefore forbidden.
Performance record Exam (60 min.) is offered every semester
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch
Literaturhinweise Chaffey, D., Hemphill T., and Edmundson-Bird, D. Digital business and e-commerce management. Pearson 2019.
Laudon, K. C., and Traver, C.G. 2019. E-commerce 2019: business. technology. society (15th ed.). Pearson

Further readings are provided during the lecture.
Miscellanea Upon the successful completion of this module, the students are familiar with the forces driving electronic commerce. They understand the impact of technology change on the way businesses operate in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce.

Course location / Course dates

(online) Tuesday. 19.10.21, Tuesday. 02.11.21, Tuesday. 18.01.22 12:15 - 13:45
Tuesday. 25.01.22, Tuesday. 01.02.22 12:15 - 13:00

Module assignments


Part I: How does it work?
1 Introduction to e-commerce
2 Technologies, standards and architecture

Part II: What to do?
3 Products and services in e-commerce
4 E-commerce business models
5 Pricing strategies and payment systems

Part III: Becoming successful
6 E-commerce entrepreneurship
7 Customers in e-commerce
8 E-commerce marketing and advertising

Part IV: Staying successful
9 Technically and legally securing e-commerce
10 B2B commerce

Part V: And beyond
11 Ethics and privacy
12 E-commerce and beyond: Guest speaker
13 Course revision

Admission settings

The course is part of admission "E-Commerce".
Settings for unsubscribe:
  • The enrolment is possible from 01.09.2021, 00:01 to 04.03.2022, 23:59.
  • This setting is active from 01.09.2021 00:01 to 04.03.2022 23:59
    At least one of these conditions must be fulfilled for enrolment:
    • Subject is Global Business Management
    • Subject is Betriebswirtschaftslehre
    • Subject is Volkswirtschaftslehre
    • Subject is Wirtschaftsingenieurwesen
    • Subject is Wirtschaftsinformatik
    • Subject is Volkswirtschaftslehre (Nebenfach)
    • Subject is Informationsorientierte Volkswirtschaftslehre
    • Subject is Informationsorientierte Betriebswirtschaftslehre
    • Subject is Rechts- und Wirtschaftswissenschaften
    • Subject is Austauschstudium WiWi
    • Subject is Informationsorientierte BWL

Registration mode

After enrolment, participants will manually be selected.

Potential participants are given additional information before enroling to the course.