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Seminar: Online User Behavior Research (cohort 2019SS) - Details

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Lehrveranstaltung wird online/digital abgehalten. Online/Digitale Veranstaltung Online User Behavior Research (cohort 2019SS)

General information

Semester SS 2019
Home institute Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management
Courses type Seminar in category Teaching
First appointment Tue , 07.05.2019 12:00 - 13:30, Room: (J 1207)
Pre-requisites * Basic knowledge of the topics (e.g., from attending our lectures) is beneficial.

* Working knowledge of English is necessary to understand the literature provided as well as to write the seminar paper and to present one's findings.

* We furthermore recommend attending introductory courses offered by the university library.
Learning organization ----------------------------------------

APPLICATION period will start on the 23rd and end on the 28th of April.
Admission announcement: 30.04.2019
Kick-off: 07.05.2019, 12-3:30pm, room J 1207
Final presentation: 18.07.2019, 10am-13:30pm, room J 2102

Please APPLY via the joint Digicampus group for seminar applications of the cluster here:

Join this Digicampus group in order to APPLY for the seminar.


All students will be TENTATIVELY admitted to this Digicampus Group.
To proceed with the selection process and to be considered for final admission:

1. download and complete the Excel application form (available in the Digicampus group)
2. upload the completed Excel application form
3. upload your latest Transcript of Records (Notenauszug)

After the application deadline and given that all necessary information was provided, students will receive notice on whether they have been selected to write a seminar paper at the chair.

Admitted students will gain final admission and remain in the Digicampus group for further collaboration. Students with declined applications will be removed from the Digicampus group.

* In the Excel Application Form, please provide a short motivation for your topic or field of interest.
* Please make sure to provide a recent transcript of records (STUDIS / Notenauszug).
Performance record Written Seminar Paper and Presentation
Online/Digitale Veranstaltung Veranstaltung wird online/digital abgehalten.
Hauptunterrichtssprache englisch
Literaturhinweise Initial readings are provided during the seminar.
Miscellanea Upon the successful completion of this module, students should be able to critically discuss selected research articles pertaining to customer and user behavior on the internet. By analyzing research that investigates usage and decisions in online channels, students familiarize themselves with theoretical models and concepts in this subject area. Students learn how to critically discuss the assigned papers in contrast to previous research and through the identification and analysis of additional academic literature they evaluate how the papers have subsequently affected the work of researchers and practitioners. By writing and presenting an individual seminar paper, in which they systematically report their approach and findings, students learn how to structure and analyze scientific problems. Thus, methodological skills acquired in this seminar are crucial for writing a bachelor thesis at the chair. Besides fostering analytical thinking, this seminar will also facilitate the improvement of English skills, as the entire seminar is held in English. Thus, after the successful completion of this module, students will have improved their writing, presentation and discussion skills in English.




Appointments on Tuesday. 07.05. 12:00 - 13:30, Thursday. 18.07. 10:00 - 13:30

Course location

(J 1207) Tuesday. 07.05. 12:00 - 13:30
(J 2102) Thursday. 18.07. 10:00 - 13:30

Fields of study


- Introduction to academic writing
- Examination of an important piece of research in the area of digital strategy
- Analysis of theoretical implications
- Analysis of practical implications
- Structuration, presentation and discussion of the topic

The seminar deals with selected topics of customer and user behavior in the internet.

admission settings

The course is part of admission "DTR & ITI".
Please apply here:
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Current number of participants 5