Allgemeine Informationen
| Veranstaltungsname | Seminar: Online User Behavior Research (cohort 2025 summer term) |
| Semester | SS 2025 |
| Aktuelle Anzahl der Teilnehmenden | 4 |
| Heimat-Einrichtung | Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management |
| Veranstaltungstyp | Seminar in der Kategorie Lehre |
| Erster Termin | Mittwoch, 30.04.2025 15:15 - 16:45, Ort: (J 2102) |
| Teilnehmende |
Bachelor iBWL Bachelor BWL Bachelor GBM Bachelor WIN Bachelor iVWL Bachelor VWL Bachelor ReWi All others: Please contact Laura Macpherson (laura.macpherson@uni-a.de) to check whether you are eligible. |
| Voraussetzungen |
* Basic knowledge of the topics (e.g., from attending our lectures) is beneficial. * Working knowledge of English is necessary to understand the literature provided as well as to write the seminar paper and to present one's findings. * We furthermore recommend attending introductory courses offered by the university library. |
| Lernorganisation |
IMPORTANT NOTE: --------------------------------------------------------- Complete the application form on the cluster website in order to APPLY for the seminar: https://www.uni-augsburg.de/de/fakultaet/wiwi/cluster-strategy-marketing-management/studienangebot-smm-bach/bewerbung-seminararbeit-cluster-smm/ ! The forms are online only during the application phase ! |
| Leistungsnachweis | Written Seminar Paper and Presentation |
| Veranstaltung findet in Präsenz statt / hat Präsenz-Bestandteile | Ja |
| Hauptunterrichtssprache | englisch |
| Literaturhinweise |
All literature for theses is written in English. Hence, all theses and seminars at the chair are written and presented also in English. Initial readings are provided during the seminar. |
| Sonstiges | Upon the successful completion of this module, students should be able to critically discuss selected research articles pertaining to customer and user behavior on the internet. By analyzing research that investigates usage and decisions in online channels, students familiarize themselves with theoretical models and concepts in this subject area. Students learn how to critically discuss the assigned papers in contrast to previous research and through the identification and analysis of additional academic literature they evaluate how the papers have subsequently affected the work of researchers and practitioners. By writing and presenting an individual seminar paper, in which they systematically report their approach and findings, students learn how to structure and analyze scientific problems. Thus, methodological skills acquired in this seminar are crucial for writing a bachelor thesis at the chair. Besides fostering analytical thinking, this seminar will also facilitate the improvement of English skills, as the entire seminar is held in English. Thus, after the successful completion of this module, students will have improved their writing, presentation and discussion skills in English. |
