Vorlesung + Übung: Electronic Commerce - Details
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Lehrveranstaltung wird in Präsenz abgehalten.

General information

Course name Vorlesung + Übung: Electronic Commerce
Semester WS 2022/23
Current number of participants 120
Home institute Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management
Courses type Vorlesung + Übung in category Teaching
First date Tue., 18.10.2022 12:15 - 13:45, Room: (K 1002)
Type/Form Bachelor
Participants Bachelor (i)BWL, GBM, DFM: Cluster Finance & Information, Cluster Logistics & Information, Cluster Strategy & Information
Bachelor WIN: DWI-1 Allg. Wirtsch.-Informatik
Pre-requisites Recommended semester: 5th semester and above
Learning organisation Contact person: Moritz Bruckner, M.Sc. (moritz.bruckner@uni-a.de)
Performance record Exam (60 min.) is offered every semester
Online/Digitale Veranstaltung Veranstaltung wird in Präsenz abgehalten.
Hauptunterrichtssprache englisch
Literaturhinweise Chaffey, D., Hemphill T., and Edmundson-Bird, D. Digital business and e-commerce management. Pearson 2019.
Laudon, K. C., and Traver, C.G. 2019. E-commerce 2019: business. technology. society (15th ed.). Pearson

Further readings are provided during the lecture.
Miscellanea Upon the successful completion of this module, the students are familiar with the forces driving electronic commerce. They understand the impact of technology change on the way businesses operate in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce.

Course location / Course dates

(K 1002) Tuesday: 12:15 - 13:45, weekly (13x)
(K 1001) Thursday: 15:45 - 17:15, weekly (6x)
(K 1003) Thursday: 15:45 - 17:15, weekly (1x)


Part I: How does it work?
1 Introduction to e-commerce
2 Technologies, standards and architecture

Part II: What to do?
3 Products and services in e-commerce
4 E-commerce business models
5 Pricing strategies and payment systems

Part III: Becoming successful
6 E-commerce entrepreneurship
7 Customers in e-commerce
8 E-commerce marketing and advertising

Part IV: Staying successful
9 Technically and legally securing e-commerce
10 B2B commerce

Part V: And beyond
11 Ethics and privacy
12 E-commerce and beyond: Guest speaker
13 Course revision

Admission settings

The course is part of admission "E-Commerce".
The following rules apply for the admission:
  • The enrolment is possible from 01.09.2022, 00:01 to 04.03.2023, 23:59.
  • This setting is active from 01.09.2022 00:01 to 04.03.2023 23:59.
    At least one of these conditions must be fulfilled for enrolment:
    • Subject is Global Business Management
    • Subject is Betriebswirtschaftslehre
    • Subject is Volkswirtschaftslehre
    • Subject is Wirtschaftsingenieurwesen
    • Subject is Wirtschaftsinformatik
    • Subject is Volkswirtschaftslehre
    • Subject is Informationsorientierte Volkswirtschaftslehre
    • Subject is Informationsorientierte Betriebswirtschaftslehre
    • Subject is Rechts- und Wirtschaftswissenschaften
    • Subject is Austauschstudium WiWi
    • Subject is Informationsorientierte BWL

Registration mode

After enrolment, participants will manually be selected.

Potential participants are given additional information before enroling to the course.