General information
| Course name | Vorlesung + Übung: Electronic Commerce |
| Semester | WS 2022/23 |
| Current number of participants | 120 |
| Home institute | Prof. Dr. Daniel Veit – Betriebswirtschaftslehre mit Schwerpunkt Information Systems und Management |
| Courses type | Vorlesung + Übung in category Teaching |
| First date | Tue., 18.10.2022 12:15 - 13:45, Room: (K 1002) |
| Type/Form | Bachelor |
| Participants |
Bachelor (i)BWL, GBM, DFM: Cluster Finance & Information, Cluster Logistics & Information, Cluster Strategy & Information Bachelor WIN: DWI-1 Allg. Wirtsch.-Informatik |
| Pre-requisites | Recommended semester: 5th semester and above |
| Learning organisation | Contact person: Moritz Bruckner, M.Sc. (moritz.bruckner@uni-a.de) |
| Performance record | Exam (60 min.) is offered every semester |
| Online/Digitale Veranstaltung | Veranstaltung wird in Präsenz abgehalten. |
| Hauptunterrichtssprache | englisch |
| Literaturhinweise |
Chaffey, D., Hemphill T., and Edmundson-Bird, D. Digital business and e-commerce management. Pearson 2019. Laudon, K. C., and Traver, C.G. 2019. E-commerce 2019: business. technology. society (15th ed.). Pearson Further readings are provided during the lecture. |
| Miscellanea | Upon the successful completion of this module, the students are familiar with the forces driving electronic commerce. They understand the impact of technology change on the way businesses operate in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce. |
